Any designer who is chartered with creating a brand identity has to consider the impact as well as the reach that global brands make. Our non-designing earthings forget, or never think about how deep some of our brands reach on this planet. Sure, it's sad, and yeah, I understand that it is business....and, maybe it really dosn't make a difference to the individual...but we also all know that this depth comes at a cost - this samness comes with a loss of individuality.
While traveling in Europe or the middle east, it's interesting to see Americans search for what they find familiar. Are we just fearful of anything which we claim as 'different'? I can't imagine why one would want McDonald's while skiing in the Alps.
As this Tibeten wine ad shows, branding is spreading through even third world countries. But it sure is a nice ad!
One can;t blame the rest of the world when it comes the the design excellence that Disney delivers....but somehow, it just seems odd in Chinese.....yet, maybe not.
