OK, it's not about plants, but it is about design!
I think what is most different about this book, is that this is the book I wanted to buy. This is a book about trends, about the future of design, written not by a marketer, or a business person, but by a designer - a creative's vision on why the future is so hard to design.
It's not negative, it's optimistic ( for creative people). Basically, it's easy today for ANYONE to call themselves a designer, heck, they can buy a computer, buy the software to design a logo, and buy the fonts, and the best thing is, the computer comes with all of the colors you would every need!
At Home Depot, on a Saturday morning, young house mates choose color palettes themselves, to design their own space. On TV, reality shows pit everyday people in designing against each other, DIY has become a trend, and design is suffering for it. Design today is trivialized, diluted, and yet, it has never been in such demand by big-business.
Mass retail now knows that 'Design sells', Target and competitor, Wal Mart know the secret, heck, we are even fooled and challenge ourselves to identify the differences between a TV commercial from JC PEnny, Sears and Target - they all start to look the same.....so what's next? And Is there a next? Or, can there always be a new 'next
?
Those are the sort thoughts that keep designers up at night, and this is what my book BEYOND TREND is all about.
Please consider picking it up, you might enjoy the 200 pictures, or the quick and hopefully, easy read!
Thanks
BEYOND TREND - How To Innovate In An Over-Designed World by Matt Mattus hit's the shelves in bookstores and your fav. online book stores from Borders to Amazon to Barnes and Noble in the States, to Kinokuniya in Japan, and Asia, David and Charles in the UK, and, well, it seems most major retailers from Wal Mart to Target. ( eeek ).
A little more about BEYOND TREND.
I was asked by the publishers of ID magazine, HOW magazine and PRINT magazine, F & W Publications ( also the publishers of HORTICULTURE now, strangely enough!) to write a book about design trends and the future of design, something that I speak about at design conferences, and what I do, at Hasbro, as a Visual Brand Strategist.
The result, this little hardcover book with over 200 color images of everything from Sir Norman Foster's architecture to Zaha Hadid's renderings for the 2012 Olympics to Hand bag designer Kate Spade and everything in between. Visual design today is becoming boring, as is gardening, I must say. We live in a world where we are obsessed with the idea of 'New', and trends seem to come and go faster than ever before. As a trend hunter, I was being asked, "what is next?", and after traveling the world, I had to say " not much". But that was not the entire story.
BEYOND TREND examines my journey through this realization of discovery. As I edited the visual sameness searching for the next, hot color. What I discovered surprised me. Maybe you will find the read and the visual ride exciting too.
