ADC Young Gun winner, Julien Valée may have presented a body of work at an Apple Store, but this could be a Window dislay equally, effective. It's high and low, tech, and could still sell the most sophisticated of electronics. Yeah, paper sculpture can sell technology today as well as a slick, perfectly shiny photo with a reflection, can. Maybe,even better. Take note, Apple.
Connecting with culture today takes much more than simply believing that modernity is the the answer. For, after all, what is modernity today, anyway? Recently, a number of factors are moving me, personally, to challenge conventional thinking when it comes to crafting creative design solutions. Mostly, I am exploring the curious trend of technology becoming more organic, and natural rather than the cliche expressions we see over and over again from the tech companies. Take Apple, for instance.
It's funny, and quite clear, to see brands beyond Apple, design packaging which is sold within the Apple stores. "Make it look like Apple" and suddenly, it's quaintly not new, not modern, not original, and definitely, not Apple. Sometimes, the answer can be found in the solution rather than the challenge. Creative people, who are brilliantly good at it, are discovering some amazingly elegant and yet, provocative ways to capture our attention. After all, marketing today should be more about engaging us ( even if it means, entertaining us) than boring us with the expected. The message, if presented effectively, can be said more in the experience, than in words.
Take Montreal ADC Young Gun Julien Vallée's work. Brilliantly new, a voice of today, if not tomorrow, and certainly worth noting.
Congrat's also, to ALSO, chicago design firm, and friends, who've I've been using for years for their creative collective minds. You go, Guys!
1 comment:
"Take note, Apple"
The designers at Apple had better pay attention to Beyond Trend, created by the most influential designer of our time*, Matt Mattus.
*of little girls' pony-toys.
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