Monday, March 1, 2010

A New Generation Pushes the Big Brands Hip


LAB Partners design and Illustration's work for a new HP Retail Publishing group, who will appeal to a younger, hip consumer who expects more ( or less) from advertising. Thanks to the suaveness of Goodby, Silvertein and Partners, this idea grows into something completely new and fresh and very far away from the 1990's model of Neville Brody design that we still see so much of today in big business.

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