Go Pesi, Go!
The trend of customization continues, and though this isn't exactly a new concept given Cokes ambitious Coke Challenge
which includes poster design, music and more, as well as Cokes metal can design, which features the planets leading design firms, this Pepsi contest is simple, and sounds fun. It begins April 1 and run until May 10. Check it out. http://www.pepsigallery.com/
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