Tuesday, December 2, 2008

Brands on Broadway


As a fan of great entertainment, where ever it comes from, ( and believe me, today, if often can only come from the mega-corporations such as Disney and other studios), I was not surprised to see that SHREK will be opening on Broadway next week. As other shows close, such as the BRIDE OF FRANKENSTIEN, which I love, others open in good, old fashioned Broadway tradition. The only difference is that today, it costs a whole lot more ( 30 Million dollars and up) to assemble the talent and to secure the space to put on a 'show'. As an entertainment/Intellectual Property creator myself, I know that this is a trend not going away soon. Admit it, you really are not surprised, either. Come on.....look at the movies lately? Everything is a remake. I can only hope that this is not some global sign that creativity is waning, hopefully it is only a slightly exploitive use of licensed properties, only because humans enjoy seeing thier favorite characters in other venues ( much in the same way I loved my Casper the Ghost pajamas in 1967).

BTW.....look out for Spidey on stage, the MARVEL character is being cast for...yes, a Broadway Musical opening next year. Don;t laugh, it might be awesome........the music is by Bono of U2 fame. It can't be THAT bad. Anything done right, can be extraordinary.

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